From Chinese Brand Culture to Global Brands
By:W. Zhiyan,J. Borgerson,J. Schroeder
Published on 2013-10-08 by Springer
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
This Book was ranked at 26 by Google Books for keyword introduction to the study of religion.
Book ID of From Chinese Brand Culture to Global Brands's Books is NsfQAQAAQBAJ, Book which was written byW. Zhiyan,J. Borgerson,J. Schroederhave ETAG "htedLq3Sx6s"
Book which was published by Springer since 2013-10-08 have ISBNs, ISBN 13 Code is 9781137276353 and ISBN 10 Code is 1137276355
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Book which have "219 Pages" is Printed at BOOK under CategoryBusiness and Economics
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